Davide Scabin and Andrea Lattuada: made in Italy coffee is the fashion trend in China

 

The story of coffee trainer Andrea Lattuada, who conquered the Chinese market by creating a demand for espresso. In Italy, we always think we know everything about a 'national' product like coffee or pasta, then we interpret it. In China, people get information, learn it and apply it: today you can find every segment of the espresso market, from specialty shops to large chains, where acidity is preferred.