Since 1997, Ospedale San Raffaele added among its significant assets a specific research unit oriented to Information Technology applications in the health domain. Today the Advanced Technology in Health & Wellbeing (previously called eServices for life and health) is a research center of Ospedale San Raffaele in Milano (Italy), whose mission is to design, develop and demonstrate the ethical, scientific, economic and technological feasibility of innovative personalized services aiming at promoting well-being and informed choices in daily life. The center for Advanced Technology in Health & Wellbeing are a suite of personalized and trusted added value services delivered on state-of-the-art web-based information platform. The center aims at lowering the invisible cultural, organizational, economic and environmental barriers that hamper stakeholders’ effort towards healthier, greener and fairer behaviors in everyday life, both for Individuals and business/social actors.
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